CASE STUDY
Splunk Synthetic Monitoring is like hiring a robot employee to test your website 24/7 — checking checkout, login, and signup every 5 minutes so you find problems before customers do.
But to set up that robot, someone had to know the system inside out.
Rent the Runway lets you rent a dress for your wedding, your interview, or your big night. Browse, select, book — it shows up at your door.
But in 2019, their system went down for 11 days.
System down
Estimated loss
Orders never shipped
Imagine renting a dress for your wedding. The site glitches. Your order doesn't go through. The dress never ships.
Your wedding. Ruined.
That's why companies like Rent the Runway use Splunk Synthetic Monitoring — a robot that checks their site every 5 minutes, from 100+ locations, before real customers notice anything's wrong.
To set up one test
To hire a specialist
Bottleneck for team
The tool existed. But only specialists could use it — so most teams didn't.

Before: Manual setup. Step by step. Option by option.
Manual config. Every step.
Know the system — or fail.

Before: Build the test manually — step by step, option by option. Know the system or get it wrong.
Now: Click through your site in Chrome. Import the recording. Done. The robot copies what you already did.
The insight was simple: don't make people learn a new system. Capture what they already do.

"After: One path.— imported in seconds, not built manually."
I led design on this project with one PM and two engineers. No time to redesign the whole system. So I focused on one entry point — Chrome Import — because that's where setup died for most users.
Setup time
Non-technical users now creating tests themselves
Increase in monitoring creation in 6 months
First-run success rate
Big customers chose Splunk because of this feature. Monitoring shifted from specialists to product teams.
Teams moved through setup with confidence — knowing the system reflected how they already worked.